top 2026 travel trends you need to know

top 2026 travel trends you need to know to stay ahead

holidays are evolving, and 2026 travel trends are reshaping how we take a break. remember when a holiday usually meant Spain in July, a resort pool, and toast for breakfast every morning? those days are fading fast. if you’re planning a trip in 2026, here’s what’s really shaping travel — especially for those who like to mix adventure, culture, and new experiences.

1. young travellers are taking short breaks

gone are the days when young adults only travelled during uni holidays. Gen Z and Millennials are taking more frequent, shorter trips than ever. think flying out on a Friday, hiking in the hills of Mykonos by Saturday, and back at your desk (or Zoom meeting) by Monday morning.

fun fact: the average young UK traveller is planning six trips in 2026. more experiences, less downtime — that’s the new travel formula.

2. multi-destination holidays are the new normal

why limit yourself to one location when you can explore several? UK travellers are increasingly taking multi-destination trips, hopping between cities, regions, or even countries in one holiday.

• Athens to Santorini over a long weekend?
• Budapest, Vienna, and Prague in one week?

the single-base holiday model is fading. adventure-seekers are making the most of train journeys, quick city flights, and hotel-hopping to pack more into each trip.

3. new european destinations are replacing traditional favourites

Spain and Italy are still options, but rising costs and crowded hotspots are pushing travellers to explore elsewhere.

• Greece and Turkey – sun, sea, and trails less crowded than before.
• The Balkans – Croatia, Montenegro, Albania, and Bosnia & Herzegovina are drawing attention for their mix of outdoors, coastline, and history.

these destinations fit perfectly with the current 2026 travel trends, offering outdoor adventures, coastline escapes and cultural experiences without stretching budgets too far.

4. long-haul travel is taking a back seat

for now, many Brits are pausing long-haul travel. trips to the USA and far-off destinations are decreasing, due to cost and planning demands. instead, travellers are staying closer to Europe, seeking experiences that combine activity, culture, and local adventures in shorter, easier-to-manage breaks.

5. experience-led holidays are leading 2026 travel trends

the “beach, sleep, repeat” model is being replaced by activity-led travel. trips are now about trying new things, learning skills, or enjoying unique experiences. if you’re considering trying something new, check our activity list to make sure your chosen activities are included in your cover and to understand any exclusions or requirements before you travel.

• explore the Greek islands on foot along coastal trails instead of lounging by a pool
• enjoy wine tastings in Croatia or cooking classes in Turkey – experiences that stay with you.

immersive experiences are becoming the highlight, reinforcing why 2026 travel trends are moving beyond traditional sun holidays.

6. multi-generational travel is still popular

adventurers aren’t just travelling solo or in couples — trips with different generations are growing. nearly half of UK families now plan trips that include at least three generations.

why it works:

• diverse company for activities and exploration.
• shared responsibilities for planning or logistics.
• larger accommodation makes space for everyone.

think shared houses, flexible itineraries, and opportunities for everyone to get involved in adventure, culture, or relaxation.

7. off-peak travel offers better value

heatwaves, crowded resorts, and high prices are prompting UK travellers to explore off-peak options. travelling outside the summer rush saves money and opens up access to activities and locations that would otherwise be overrun.

shorter, frequent trips and smart planning are defining 2026 UK travel trends — because no one wants to wait hours for an experience or an activity spot.

whatever travel plans you choose in 2026, consider travel insurance that matches your itinerary and activities. review the policy carefully so you understand what is and isn’t covered.

before booking your 2026 holiday, check the official travel aware site and the foreign travel checklist on GOV.UK for the latest travel advice and safety information.

ready to go? protect your next trip with our travel insurance. get a free quote today. make sure to read the policy terms to understand coverage, exclusions, and any conditions that apply.

Ɨ The discount code 'SUNSHINE26' offers you a 20% discount made up of our automatic 15% online discount price and an additional 5% discount against our Customer Service Centre prices. This is discounted from our core policy price before you add any additional cost of optional extensions or additional medical premium. Discount codes cannot be used in conjunction with any other promotional offer or discount. - code expires 16/03/2026